The Online Guide to Marketing Resources
In the world of business, in order to succeed a number of things need to fall into place. One of the most important is the product or service that you are selling needs to be something that is appealing to potential customers. If you rely on selling your product or service at a specific location, it needs to be in a good location. Or, if you are selling your products online, it needs to be in a website that easy to read, understand and navigate. Plus, it must be easy to sell the product online without the need for customers to speak face-to-face with a salesperson
However, even the best product or service being sold in the best location needs a little help. Without potential customers knowing about your product, you will not have any sales and will not be able to stay in business. So, how do you tell the public about your product? Marketing, of course!
In the business world, marketing comprises many areas of a business. Marketing works with the products you offer, the way you sell the product, how much you charge for the product, how you tell the public about the product, what people think about when they hear about your product and much more!
Our team of marketing experts have put together some of the best resources on the subject. We hope this guide helps you learn more about marketing.
- AMA Definition of Marketing – Comprehensive definition of marketing from the professionals at the American Marketing Association.
- What is Marketing? – Helpful definition of the concepts of marketing is presented at the website.
- Marketing Defined – Information and definition of the ideas that go into the marketing function.
- Marketing Definition – Useful information and website which defines the meaning of marketing as it pertains to businesses.
Types of Marketing
- Types of Marketing – Information and description of some of the different types of marketing that is used.
- Marketing Strategies – Useful information describing some of the types of marketing strategies that can be employed.
- Types of Marketing Strategies – Listing of some of the strategies that are employed via marketing.
- Marketing Channels – Informative article on the various alternative marketing channels that small and mid-sized businesses can utilize.
- Marketing Methods – Helpful list of various types of methods and theories used in the marketing world.
Advertising and Business Development
- Advertising in America – Informative look at the early advertising of some major companies.
- American Advertising – Brief historical look at the developments of advertising in America.
- Advertising and Public Relations – Information and resources on a variety of advertising and public relations topics.
- Business Development – Website providing a number of resources that are helpful for small businesses.
- Wharton Small Business – Helpful information for small businesses by providing resources for development of their business.
- Branding Tips – Information on how branding works and how your business can benefit from proper branding.
- What is Branding? – Simple definition of what branding is and how it works for companies.
- Branding Defined – Helpful site providing a look at branding and how it applies in the business world.
- Branding Tips – Collection of 25 easy to implement tips to help build a brand for a business.
- Marketing Power – Informative site from the American Marketing Association which provides a great deal of information on the subject of marketing.
- Direct Marketing Association – Web site providing information and help for businesses that participate in direct marketing.
- Business Marketing Association – Helpful information that businesses can use for marketing purposes.
- Internet Marketing Association – Information on online marketing initiatives with a number of useful resources.
- Marketing Terms and Glossary – Information on some of the commonly used terms in the world of marketing and advertising.
- Glossary of Marketing Terms – Useful Australian based site providing definitions of a variety of terms used in marketing.
- Advertising Terminology – Helpful alphabetical listing of terms that are commonly heard in the advertising world.
- Ad Glossary – Comprehensive listing of many of the terms that are used in conjunction with advertising.
- Guide to Advertising Terminology – Listing of terms that are used in many different types of media.
Other Marketing Resources
- Marketing Resources – Site designed for marketing professionals but also helpful for novices providing resources in marketing.
- Marketing Resource Sites – Resourceful website which provides a number of useful links and information about marketing and advertising.
- Advertising Resources – Useful website that contains a number of resources and information for advertising.
- Marketing and Advertising Resources – Columbia Library’s collection of resources in the marketing and advertising field.