What is Near Field Communication (NFC)?

What if you could touch customers or potential customers in a way that didn't require actual physical contact? This is the premise behind Near Field Communication, also known as NFC. This set of standards governs the use of radio communication to transfer information from one smartphone to another. The technology is relatively new in terms of smartphone usage but the use of radio waves for communication has been around for over 100 years. Because there are inherent concerns about the ethics behind data sharing, several major electronics and communications companies have formed the NFC forum to determine the standards and practices that are and are not acceptable for NFC. NFC doesn't necessarily have to be voluntary data extraction either, which is part of the concern. Unscrupulous individuals could theoretically get themselves close enough to other people to "steal" information. Fortunately, there are far more positive than negative applications for the use of NFC technology.

Most NFC technology is used to enable smart device users to access information about your product or service. NFC technology is perfect for nearly any type of company or service and is cost effective because it is usually virtually free. The technology is administered usually when a smart device owner scans an enabled graphic or clicks on the image created on the smart device when the graphic is photographed. NFC technology can also be configured to collect information regarding the user's experience, including their browsing and purchasing tendencies that can be used to make an advertising campaign more targeted.

Perhaps the most popular use for NFC technology is for hands free access. This can be implemented in paying a fare without having to pull over in your vehicle or can pay with a credit card on file without having to take out your wallet. Once the NFC technology has been engaged, it can also send relevant information back to teh smart device, providing additional benefits in terms of advertising and customer satisfaction. Smart device users can now, through the use of NFS technology, pay bills, access public transportation, purchase theater tickets and get a detailed schedule of upcoming events, special offers and even lock a phone remotely.

The possibilities uses for NFC technology are limitless. This simple form of inductive linking between devices has the potential to leverage significant amounts of information and collect it in a way that is less obtrusive than traditional techniques. This type of technology feeds into the instant gratification that is inherent in mobile technology and can help your business get immediate feedback regarding the effectiveness of your marketing campaigns. Imagine that you've strategically placed NFC technology in and around places frequented by hundreds or thousands of people every day. Opt-ins for information or purchases are immediate and you can retain customer loyalty by responding just as quickly. The smart device is quickly overtaking the market that was once dominated by computers. Smart devices, in contrast to computers, can be carried and used anywhere, providing you with more opportunities to make a connection, and an impression.